3When your lipstick last…All. Day. Long. Took this pic 15…FIFTEEN…hours after I applied this lip color. I did re-apply along my water line…because I am a big lip-licker and ate Indian food and apple pie…drank a breve….ate a cookie…I am so happy with my LipSense lip color. It is absolutely waterproof, smudge-proof, kiss-proof. It STAYS on! It does not smear or smudge or transfer to my coffee cup. Life is better with LipSense. trust me.